Data-Driven Decision Making: What if the data isn’t high-quality?

Have you ever made a decision because the numbers told you so, and then it turned out your decision wasn’t the most accurate? Well, you’re not the only one. Here, we’ll tell you briefly about the importance of high-quality data in logistics operations and why we believe it is the heart of success.

What exactly is high-quality data? How is it used? What is its purpose? These may be some of the questions that come to mind. After more than 20 years of experience, we’d like to share the answers we have come to.

High-quality data in logistics refers to information that is accurate, complete, consistent, reliable, and current. This includes data on orders (order number, delivery date, delivery address), transport data (vehicle type, load capacity, license plates, operator data), tracking and monitoring data (real-time location, goods status, estimated date and time of delivery), cost information (transport, storage, or handling), customer satisfaction data (satisfaction level, service quality), among others.

There are tools and technologies that help you have high-quality data in specific areas of the supply chain, such as Warehouse Management Systems (WMS), Transportation Management Systems (TMS), Real-Time Transportation Visibility Platforms, Business Intelligence (BI), and data analysis. So, first you must identify which area of your supply chain you want to improve, select the tool that fits your needs, budget, and existing system integrations; and ensure that the processes are followed by caring for the quality of the information.

High-quality data is mainly used to make informed decisions and improve efficiency in the supply chain; it also helps reduce costs, increase productivity, increase customer satisfaction, and increase end-to-end supply chain visibility and transparency. Stopping work with incorrect, duplicate, fragmented, and outdated data helps to optimize and automate logistical tasks; imagine managing only 10% of all your trips because 90% is automated with reliable data! High-quality data is a guarantee for accurate decision-making, it contributes to regulatory compliance with data quality standards and allows for more accurate and predictive forecasts.

Because we know that implementing high-quality data in your supply chain requires a systematic and strategic approach, at Recurso Confiable we have a real-time logistics visibility platform called Control Track that collects data from various sources and then, through the implementation of Artificial Intelligence and advanced Machine Learning algorithms, can standardize, process, clean, analyze and interpret it, resulting in the identification of trends and patterns with clear and concise visualizations that facilitate decision-making. We establish key performance indicators (KPIs) to measure data quality, we monitor and adjust processes to ensure continuous quality and we carry out periodic audits to guarantee accuracy. Our team is trained to live a data culture oriented towards quality and thus maintain and update systems and tools regularly, adjust processes as necessary and work for the continuous improvement of data quality.

We connect to the heart of your logistics operation so you can focus on the core of your business.

Ready to transform your logistics?

Request a personalized demo of Control Track and discover how we can help you tackle your logistical challenges.

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