The beginning of the year is the perfect time to transform processes and improve your clients’ experience. Here, we’ll tell you how tools like chatbots can be key to successfully facing the challenges presented by the industry, the market, and consumer demand.
Let’s start by defining that chatbots are virtual assistants driven by Artificial Intelligence (AI) and Machine Learning (ML) that interact with clients in real time. Yes, you read that right, in REAL TIME.
Within the logistics industry, chatbots can help to:
- Automate repetitive tasks. Such as answering frequently asked questions, freeing up time for personnel to focus on more complex tasks.
- Provide real-time tracking and notifications. They can track orders in real time and notify about appointment changes, delays, or incidents as they happen.
- Centralize information. They record events and keep teams and clients updated.
- Reduce response times. They offer immediate, valid, and reliable solutions without intermediaries.
- Provide customer service. Instant support to resolve queries and questions.
- Optimize routes. Some chatbots can help optimize delivery routes, reducing costs and delivery times.
- Analyze data. They provide valuable information on trends and patterns to improve operations.
Incorporating chatbots into your logistics operations brings tangible advantages, such as:
- Cost reduction. Costs associated with customer service and order management are reduced.
- Improved customer experience. 24/7/365 availability and quick responses generate trust and loyalty. They offer a personalized and efficient user experience, improving customer satisfaction.
- Continuous optimization. Through the automatic generation of KPIs to measure and improve performance.
- Operational streamlining. Having accurate and reliable information in real time opens up a great possibility for making timely and valuable decisions.
At Recurso Confiable, we gave ourselves the task of uniting our industry expertise with the implementation of
Advanced Artificial Intelligence
tools to bring
TRACKY
to life, our chatbot designed specifically to solve logistics needs.

TRACKY provides automatic and instant answers about:
- Real-time information on trips, including planned date, license plates, operator name, current trip status, delivery status, and origin and destination locations.
- Delivery proofs (POD) within the chat in a simple and instant way.
- Estimated time of arrival (ETA) updated with key details on the origin, destination, and trip events.
- Notifications about detailed statuses, such as: in transit, starting to load, or at the dock.
- Complete traceability of the goods.
- Incident management, documenting delays, arrival risks, route changes, or any unplanned event.
With TRACKY as part of our real-time logistics visibility platform Control Track, we provide automated, precise, and reliable service 24/7/365. At Recurso Confiable, we connect to the heart of your logistics operation to make it more agile, efficient, and connected in a single platform.