In logistics, time isn’t just money… it’s trust, efficiency, and competitiveness.
Can you imagine being able to precisely anticipate when each shipment will arrive, without relying on calls, emails, or assumptions? That’s what a predictive ETA gives you.
Can you imagine being able to precisely anticipate when each shipment will arrive, without relying on calls, emails, or assumptions? That’s what a predictive ETA gives you.
First, the basics: What is an ETA?
ETA (Estimated Time of Arrival) is the estimated time a shipment will arrive at its destination. Traditionally, this data was based on generic estimates, manual calculations, or the word of the carrier.
The problem is clear: if the data isn’t reliable or is outdated, decisions fail. Poorly managed logistics events, dissatisfied clients, penalties, and hidden costs… That’s where a predictive ETA comes in.
What makes a predictive ETA different?
A predictive ETA is not a guess; it is an intelligent projection based on real and real-time data. With the power of Artificial Intelligence, Machine Learning, and thousands of variables (routes, traffic, weather, history, carrier performance…), the ETA adjusts dynamically as the trip progresses.
This is how it works:
✅ It analyzes current conditions of the route, traffic, and climate.
✅ It considers historical compliance data by carrier and route.
✅ It updates in real time in case of any incident.
✅ It proactively alerts you to possible delays.
✅ It considers historical compliance data by carrier and route.
✅ It updates in real time in case of any incident.
✅ It proactively alerts you to possible delays.
The result: You always know when your cargo will arrive. No surprises.
How does it help improve your logistics operation?
💡 More precise planning: Coordinate deliveries, warehouses, and personnel with reliable data.
💡 Fewer hidden costs: Reduce penalties and idle time.
💡 Happier clients: You keep your promises and build trust.
💡 Faster decisions: You act before a delay becomes a problem.
💡 Greater profitability: Optimize resources and routes.
💡 Fewer hidden costs: Reduce penalties and idle time.
💡 Happier clients: You keep your promises and build trust.
💡 Faster decisions: You act before a delay becomes a problem.
💡 Greater profitability: Optimize resources and routes.
How we do it at Control Track?
- With Control Track, our Real-Time Logistics Visibility Platform, we connect your operation to a data network that:
🔹 Integrates TMS, ERP, and providers. - 🔹 Creates the largest GPS integration HUB in Latin America (Carriers and AVLs).
- 🔹 Uses AI and Machine Learning to calculate dynamic predictive ETAs.
- 🔹 Shows you everything on a single dashboard, in real time, with smart alerts.
- 🔹 Is accompanied by our team of ethical experts 24/7.
Visibility. Predictability. Control. Intelligence.
Stop guessing; anticipate every delivery with precision with Control Track
