- Carrier GPS
- ELDs, telemetry, and IoT devices
- ERP, TMS, and WMS systems
- Operator mobile apps
- 3PLs, brokers, and warehouses
- Temperature sensors, fuel usage, or cargo condition monitors
- Emails, phone calls, and manual reports
Each of these sources speaks a different language, updates at different intervals, and uses its own format. The result: fragmented, duplicated, incomplete, or inconsistent data. And we already know what that leads to:
- Data errors
- Delayed decision-making
- Poor customer experience
- Operational unpredictability
In an environment where logistics is measured in minutes, you cannot afford the luxury of operating with “more or less correct” data.
This is where the magic happens: An RTTVP
A Real-Time Transportation Visibility Platform is, essentially, a tool that unifies and purifies data. It is the bridge where all those different sources converge, are organized, and are transformed into reliable, structured, and actionable information—in other words, into Data Quality for data-driven decision-making.
How is this Data Quality achieved within an RTTVP?
✔ Integrates all systems, sensors, and supply chain stakeholders through automation.
✔ Cleans and standardizes data to eliminate errors or duplications.
✔ Validates that every data point has logic, consistency, and sequence.
✔ Uses predictive models to correct failures and generate a reliable, predictive ETA.
Why do clean and accurate data matter so much?
To decide before something happens
With real-time, valid, and precise data, you can stay ahead: detect delays, re-optimize routes, reassign deliveries, or avoid extra costs such as OTIF (On-Time, In-Full) fines or demurrage.
To work better and faster
Teams stop wasting hours building spreadsheets, calling carriers, or chasing down information. Everything is in one place—updated, verified, and ready to use.
To drastically improve customer experience
When you provide reliable ETAs, precise alerts, and proactive visibility, trust reaches its highest level.
To drive efficiency and real savings
Data quality directly impacts the operational cost of the entire chain.
More precision = fewer errors = fewer losses.
Why is now the time to make the leap?
Ready to transform your logistics?
Request a personalized demo of Control Track and discover how we can help you tackle your logistical challenges.

